The Huffington Post Article

 

The Huffington Post

Check out what The Huffington Post had to say about Aaron Leupp.

“One can deduce is that it is because Facebook is more of a sharable platform and consumed accordingly. People log on to see content that is shared by friends and family, so content that is created by a creator they do not recognize or know is ok because someone they do know shares it. As long as the content itself is good or funny enough the people in the content is less relevant. However, it is still worth the view.

While YouTube is more of a platform where people tune in to view content from creators they do already recognize or subscribed to, thus making story time videos a solid method of consumption and views. The content style of the social Influencer is less important compared to the actual creator that is featured in the video while being on YouTube. They don’t have someone sharing the video to them like they do on Facebook, but they do recognize the social Influencer aka person or creators in the thumbnail. When YouTube itself pitches it to them so they are still inclined to give it the view no matter the style being storytime, prank rap, or any other type.

Also, we have found it is a lot easier to get views on Facebook over YouTube and believe this is due to there being less competition. YouTube has ad revenue share in place while Facebook does not. No one is making video content really on Facebook since there is really no money to be made to continue funding the projects, which makes…”

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